Why is it important for the marketer to distinguish between customer Essay

Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies - Essay Example The dynamics of the three aspects are also very different, so telling them apart makes it easy for the marketer to develop an effective marketing strategy. Another important point is that all three concepts are methodical and systematic, meaning they have to be conducted in an orderly manner. Customer acquisition is always the first activity to be carried out, because customers cannot be acquired or retained if they do not exist. A marketer who can distinguish the three concepts is also more likely to understand that they must be conducted in an orderly fashion (Tracy 47). An ability to distinguish the three aspects gives the marketer the impetus to implement them effectively, and make the whole marketing strategy effective. Finally, distinguishing these concepts allows the marketer to identify possible mistakes made during the development of the marketing strategy. For example, if customer acquisition is not done effectively, the marketer can pinpoint the areas of weakness and develop appropriate measures to eliminate